About us
How It All Started with SmartRugby and Our Passion for Innovation.
The journey began when our founder, Marius Dobson, a former professional rugby player and certified coach, recognized a gap in traditional skills coaching. “Too many young players were being taught with outdated drills and rigid routines,” Marius explains. “I wanted to create a program that didn’t just develop skills—it taught smart strategies, built confidence, and fostered teamwork.”
Marius began running small training sessions in a local community gym, working with just a handful of players. Word spread quickly as parents noticed real improvements—not only in rugby skills but also in attitude, resilience, and enjoyment of the game.
From this success, the programs Skill-Up and Rugby IQ were born, designed to help players master modern rugby techniques and think smarter on the field. This early momentum inspired Marius to formalize the initiative, laying the foundation for what is now SmartRugby Coaching.
What we do?
Our programs are designed to deliver real results through innovative training methods, expert coaching, and a strong focus on personal growth. One of our most powerful tools is our international Skill Assessment, which pinpoints gaps in technique and highlights areas where players may be struggling. We know that at the school or club level, even the best coaches often don’t have the time or resources to assess each player individually. That’s where we come in.
By bridging this gap, we give players clear, personalized feedback and provide parents with a transparent picture of their child’s development. Coaches also benefit, gaining insights into where their athletes need the most support. The result? Smarter training, stronger performance, and greater confidence—on and off the field. With SmartRugby, every player gets the attention they deserve, and every team has the opportunity to succeed.
Don’t take our word for it.
See what people are saying.
Fix the Gaps.
SmartRugby has completely transformed my son’s confidence on the field. The Skill Assessment showed us exactly where he needed to improve, and the coaches gave him clear steps to work on. Now he’s not just stronger in his game—he’s happier and more motivated than ever.
Lisa Morgan, parent of Daniel. (13)
Fix Techniques.
Before joining SmartRugby, I was struggling with my tackling technique. Coach D broke it down for me in a way I finally understood. After my Skill-Up, I felt faster, sharper, and much more confident during matches.
Josh Thompson, player. (15)
Rugby Wins.
As a school coach, it’s tough to focus on each player individually. SmartRugby filled that gap by giving me detailed feedback on my squad’s strengths and weaknesses. The improvement in our overall performance has been incredible.
Coach Andrew Bennett, school rugby coach. (42)